“If our dollar is our vote, and corporations are following our dollar (which they are), then purchase power is a form of activism. 
As ocean dwellers and seaside occupants, we can no longer afford to stand by and watch our sacred playgrounds be destroyed. 

We are out of time. Being a conscious consumer means we hold the power to support the development of new values in a fast-changing social climate. The economy is dictated by trends, and we decide the trends. It is our responsibility to make sustainability a permanent trend that drives those industry standards forward.”

- Lex Weinstein 

We’ve chosen to spotlight brands doing
things the “right” way.